Client
Somos Estupendas
Preproduction & Production
La Perspectiva
Scounting y locations
La Perspectiva
Agency
Jirada
Head of Comm & Creativity
Cristian Monteagudo
Brand Guardianship & Psicologist
Isa Reoyo
Project Manager
Laura Pascual
Psicologist
Yoli Gimeno
Account Executive
Bernat Vilaregut
Client
Somos Estupendas
Preproduction & Production
La Perspectiva
Scounting y locations
La Perspectiva
Agency
Jirada
Head of Comm & Creativity
Cristian Monteagudo
Brand Guardianship & Psicologist
Isa Reoyo
Project Manager
Laura Pascual
Psicologist
Yoli Gimeno
Account Executive
Bernat Vilaregut
In this campaign for @somosestupendas, the starting point was the concept of “command of the fight against loneliness”: three ladies with crocheted balaclavas who take the message to a more symbolic and emotional level.
205 Our job was to translate the idea into a visual. From the cinematography perspective, we determined how it should look: lighting, atmosphere, and visual rhythm to complement the campaign's tone without sacrificing impact or clarity.
